We started Blume at a time of self-reflection. We bonded over realizing that we aren’t living as creatively or intentionally as we wanted to. We started meeting up to talk about the direction we wanted our lives to head, to be purposeful in opening doors to a different lifestyle.
When we started asking questions, we both found that consciously choosing what goes into our bodies was labour intensive and confusing. Healthy choices were challenging to make with busy schedules and conflicting information. We also felt that the mind-body connection was being ignored by most health products. We knew that we couldn’t be the only people overwhelmed by how to start, so we started working towards a solution on how to make healthy choices easy.